I read the Times of India almost every morning. I like to consume the news and the rest of the “masala” with my “Cup’O Joe”. However, people running the newspaper’s electronic version seem to have forgotten that they are in the business of delivering news and not advertisements (…purely from a consumer point of view). I am aware there are ads everywhere, but nytimes.com, wsj.com, they do it “unobtrusively”.
Why don’t you try, TOI?
